Huxley Speaker Series 4/12/18: Carolyn Parrs: Mind Over Markets

Posted: Friday, April 6, 2018 - 12:02pm

Date: Thursday, April 12, 2018 - 4:00pm

Location: AW-204

How to Engage with Environmental Activists So Everyone Wins

Environmental activism has reached an all-time high. With mounting public outrage over climate change and environmental derogation, concerned citizens and specialty groups are leveraging the power of social media and sophisticated, grassroots marketing strategies to combat the culprit and force change. The result: Corporations are increasingly thrown into uncharted waters on how to effectively engage with these highly-motivated and vocal environmental citizens and groups to avoid irreversible damage to their beloved brand.

This presentation is a case study of how a Southwestern utility company that struggled for years in entangled stakeholder relations and a hostile regulatory environment stepped up to the challenge and listened. “How to Engage with Environmental Activists So Everyone Wins” details the journey of a Corporation’s environmental engagement (the good, the bad and the ugly) and how they began to work with activists instead of against them. 

This presentation is the culmination of five dedicated years of work with a southwestern utility company by Carolyn Parrs, CEO of Mind Over Markets, an environmental brand marketing and stakeholder relations company in Seattle and Santa Fe. Carolyn is also the creator of Women Of Green, a robust online community that “turns up the volume” of the feminine voice in green. She is a founding board member and past President of the Santa Fe Green Chamber of Commerce, part of the largest statewide business organization in New Mexico with over 1100 members. She has worked at top New York City advertising agencies, such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.

Carolyn is the mother of two and lives in Seattle with her daughter, Joelle Parrs-Weinberg, a freshman at Western Washington University, and her two pups, Heart & Soul.

This talk is co-sponsored by Business and Sustainability (College of Business and Economics & Huxley College, WWU) 


The Huxley Speaker Series is hosted by Huxley College of the Environment, at Western Washington University.

The Series is free and open to the public. Presentations are held each Thursday in the Academic Center West (AW-204) on the WWU campus in Bellingham, WA.

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